Jammu, September 17 | Chandeep Singh Sudan, a national level para skater who has won many accolades at the national and international level is an inspiration to many with his never-give-up spirit. Breaking stereotypes all his life and overcoming hurdles, he is featured in Safi’s latest campaign – SACHAI ANDAR.ACHCHAI BAHAR inspiring millions.
Safi’s latest campaign attempts to redefine true beauty and adds new parameters against the set stereotypes by society. Safi is the flagship product of Hamdard Laboratories that is known to keep skin pimple free and glowing.
SACHAI ANDAR.ACHCHAI BAHAR is an integrated marketing campaign and the company will leverage PSOM radio, and digital mediums to maximize reach and spread the message of appreciating beauty without any categorization or set standards. Hamdard Laboratories collaborates with Radio Mirchi to bring unique stories of men and women who are breaking stereotypes to make a mark for themselves despite all the life challenges. It is an engaging narrative of individuals, who are beautiful inside out and have emerged victorious in their respective career paths.
Commenting on his association with Safi’s latest campaign ‘SACHAI ANDAR.ACHCHAI BAHAR Chandeep Singh said, “I am thrilled to be associated with Safi for its newest campaign that celebrates beautiful souls. The campaign resonates well with my life challenges and makes me feel delighted as I celebrate individuality, passion, and dream. I am positive that Safi’s campaign and stories of other achievers will continue to inspire young people to chase their dreams and never-give-up no matter what life throws at you.”
On the launch of its latest product campaign, Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division) said, “Our new campaign celebrates the true spirit of people who are beautiful inside out. It is about the power of self-belief, a determination that adds another dimension of glow. We are delighted to have Chandeep Singh Sudan as one of the faces for Safi as she embodies the spirit of being determined and flawless inside the outside. Positioned as SACHAI ANDAR.ACHCHAI BAHAR, it reflects the product truth. Safi purifies the blood from inside to give us glowing skin outside.”
Safi is a blend of essential herbal extracts that purifies the blood and is an effective pimple fighter; healing the skin and making it look radiant naturally. It has neem extracts, which purifies the blood and keeps it free from almost every skin disease. Safi is available on various e-commerce platforms like Amazon, Healthmug, and others.