Jammu, October 14 | Okaya Power Pvt Ltd, the flagship company of Okaya Power Group, has roped in flamboyant and super energetic Bollywood star Ranveer Singh as its brand ambassador. The contract entails Ranveer Singh to endorse the products of Okaya through promotion, advertising and marketing.
An accomplished Bollywood superstar and the youth icon Ranveer Singh has been ruling every youngster’s heart with his versatile personality matching to the most lucrative product lines of the battery major Okaya. Okaya Power Group is now all set to launch a new brand campaign featuring Ranveer Singh for its lead products under brand ‘Okaya’.
Commenting on this announcement, Arush Gupta, Director & CEO, Okaya Power Group said, “We are delighted to have Ranveer Singh on board as our brand ambassador and our association is like coming together of two promising stars. It’s rare to see a perfect match between the brand and the brand ambassador, who share the same attribute of being a powerhouse of energy and versatility. Ranveer Singh, with his inimitable energy and versatility, is a perfect fit for brand Okaya which stands for non-stop power and versatile range of products and solutions.”
The heartthrob of millions, Ranveer Singh said, “Okaya has been victorious in all its product categories backed by their top-of-the-line features and superb quality. It has already proven itself as the most reliable brand in the most exclusive power backup segment and so, to be associated with it is indeed an honour.”
Okaya believes in providing the best products to its customers with its focus on innovations, superior technology and after-sales support. Together with Ranveer Singh, brand Okaya shall be creating a winning combination in power backup solutions domain. The new brand campaign of Okaya will be part of its strategy aligned with launching a series of new products in the coming months.
“Ranveer Singh is truly inspirational and he portrays a rare blend of talent, class, intelligence and popularity, which all together complement Okaya’s legacy and brand ethos. Hence we are confident that the new brand campaign, with Ranveer Singh featuring in it, will have a far-reaching impact which will further strengthen our positioning,” added Gupta.
Brand Okaya is currently in the process of strengthening its pan-India presence on the back of the growing popularity of its state-of-the-art product range. As per the plans, the company will be launching several new products in the coming months which will include the new range of Lithium batteries, EV batteries, EV chargers/ Charging stations, ESS ( Energy storage system), besides Lithium batteries exclusively for Telecommunication.
With its well-expanded product portfolio including Lead Acid battery and Lithium battery categories comprising different types of batteries – Inverter battery, Solar battery, SMF battery, E-Rickshaw battery, Lithium EV battery, Solar Street Light Systems and EV Chargers, among others, Okaya is already a market leader and it’s continually moving up the ladder. The association with actor Ranveer Singh will further help Okaya achieve its next phase of growth and expansion across the country.